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8 Digital Media Trends That Will Dominate This Year

Updated: Mar 2, 2022

The online streaming industry is rapidly growing and changing. It presents a range of opportunities that were previously not economically viable at a grassroots level, such as national and global broadcasting.


The global streaming market is currently valued at $50.1 billion. Netflix alone has over 74 million subscribers, and the industry continues to see the introduction of new services that are streamlined for specific audiences and demographics.


Consumers are investing more of their time and money in video streaming services due to a combination of convenience, choice, quality, originality, and price.


Criteo recently surveyed more than 9,000 video viewers globally to understand what, how, and why consumers watch in 2021 and beyond.


In addition to spending time at home, the flexibility of watching anytime and anywhere and the availability of new and original content are the top reasons for watching more streaming content. Two in 5 viewers enjoy the availability of free content, and 1 in 4 say streaming gets them a better value for their money.


Most consumers spend over 5 hours per week watching streaming content—and this will keep increasing.


A recent global survey shows that video viewing of all types accelerated in 2020. Most people—3 out of 5—are watching more paid streaming services, and more than half are watching more free streaming services, video game live streaming, and social media videos.

Paid video streaming saw the highest viewing increases, with 3 out of 5 consumers saying they watch more paid streaming services such as Netflix, Prime Video, Disney+, and Apple TV.

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